As we can see in the table above, there are many points functioning as factors of consumer behavior. According to Kotler, P. "Marketers can not control such factors, but they must take them into account" (p.137). Customers' actions depend on factors, such as cultural, social, personal, and psychological. Maybe it is not very important for customers. They act as they consider is the best for themselves. However, marketers pay close attention at these factors because they want to positioning their products or services. We will analyze every factor in detail.
Reference
Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Upper Saddle River, NJ; Pearson.
Reference
Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Upper Saddle River, NJ; Pearson.