Sustainable Marketing relies on consumerism and environmentalism.
In order to comprehend better this new concept, we must remember the initial idea of consumer's needs, wants, and demands. This idea has two important beneficial goals. The first goal is getting what the customers demand, with vision only on customer's satisfaction; the second goal is obtaining generous profits.
However, time has demonstrated to us that we can hurt our planet with our actions, for example. Many ideas are now on the table. Some of them are old, such as recycling, controlling pollution, using solar energy, but now they are strongest.
Two points that are treated under sustainable level are consumerism and environment, as mentioned before. Consumerism is synonym of demands. It turned into a problem when wants represented more than the natural resources available (land, trees, coal). Recycling helps to counteract the consumerism levels, but it is not enough to balance the wants and the natural resources.
On the other hand, environmentalism is also an old theory that now is taking more seriousness among businesses. Pollution is one big subject considered by manufacturers, for example.
Consumerism and environmentalism do not relies on businesses only. This concepts must be a social responsibility. All individuals must take responsibility of those problems.
Businesses, government agencies, any type of organization, and customers in general must take care of the environment and their own needs, wants, and demands.
When a business visualizes itself such as a responsible company, and also takes serious responsibility in the techniques that is used to produce its goods or services, that company can consider itself such as a sustainable company.
During lecture, we studied the Real Marketing 20.1 called "Chipotle's Environmental Sustainability Mission: Food with Integrity." We learned that Chiplotle Mexican Grill Restaurant decided to use organic products to prepare its dishes. Under this action taken, Chipotle incentives local farms, while the corporation takes social responsibility on its account.
In order to comprehend better this new concept, we must remember the initial idea of consumer's needs, wants, and demands. This idea has two important beneficial goals. The first goal is getting what the customers demand, with vision only on customer's satisfaction; the second goal is obtaining generous profits.
However, time has demonstrated to us that we can hurt our planet with our actions, for example. Many ideas are now on the table. Some of them are old, such as recycling, controlling pollution, using solar energy, but now they are strongest.
Two points that are treated under sustainable level are consumerism and environment, as mentioned before. Consumerism is synonym of demands. It turned into a problem when wants represented more than the natural resources available (land, trees, coal). Recycling helps to counteract the consumerism levels, but it is not enough to balance the wants and the natural resources.
On the other hand, environmentalism is also an old theory that now is taking more seriousness among businesses. Pollution is one big subject considered by manufacturers, for example.
Consumerism and environmentalism do not relies on businesses only. This concepts must be a social responsibility. All individuals must take responsibility of those problems.
Businesses, government agencies, any type of organization, and customers in general must take care of the environment and their own needs, wants, and demands.
When a business visualizes itself such as a responsible company, and also takes serious responsibility in the techniques that is used to produce its goods or services, that company can consider itself such as a sustainable company.
During lecture, we studied the Real Marketing 20.1 called "Chipotle's Environmental Sustainability Mission: Food with Integrity." We learned that Chiplotle Mexican Grill Restaurant decided to use organic products to prepare its dishes. Under this action taken, Chipotle incentives local farms, while the corporation takes social responsibility on its account.