My learning reflection of marketing concepts
Marketing Concepts
Understanding Customer Needs
Microenvironmental Factors
Marketing Segmentation and Targeting
Factors Impacting Consumer Buyer Behavior
Sustainable Marketing
Brands and Branding
Advertising and Public Relations
New Product Design and Development
Entering Foreign Markets
Channel Members and Value Added
Mental Models
Mid-term assessment
Outcomes
Growth
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MARKET ANALYSIS
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MENTAL MODEL # 1
step 1- Situation analysis
MARKETING ANALYSIS AND DEVELOPING MARKETING STRATEGIES