OUTCOMES
OUTCOME # 1
Use appropriate terminology to communicate with marketing specialists and others about marketing concepts.
Being bilingual, I did not know many of the marketing vocabulary and concepts. Pleasantly, I discovered myself incorporating, naturally, some marketing vocabulary into my personal assignments, the marketing plan, and while talking with my classmates and family. Many words such as target market, marketing niche, positioning, marketing strategies, customer value, value proposition, segmentation, 4p's, and much more are flowing in my mind easily. This terminology and concepts also helped me to write my corporation case report from my Ethics class. It is something I am proud of, and now, I am trying to incorporate those words into my children's vocabulary.
OUTCOME # 2
Understand more clearly how marketing affects you as a consumer and how you influence marketing practices.
Throughout this course, I learned how marketing and consumers affect each other. The entire Principles of Marketing textbook relies on the business-relationship between them, but I specifically learned it while doing my second assignment. In that assignment, there is a reading about when Nissan and Toyota introduced their models Titan and Toyota, respectively, and these companies lost its marketing goals/expectations. I learned from there that customers influence directly in marketing practices. If companies, such as these two, do not consider its customers' expectations and its competitors efficiency, a marketing myopia arrives. This myopia can be the reason of a economical disaster in a company. Also, in the same assignment, we analyzed how marketers use the psycho-graphic and behavioral segmentation in their marketing analysis, which affect in many ways to their customers, especially their budget. The reading talks about matching clothes for parents and children, whose target market is rich people. Please see assignment # 2 attached below, for more information.
OUTCOME # 3
Identify and interpret changes in the environment which affect marketing activities.
We learned about changes in our environment almost as a consequence of a critical thinking in every personal assignment, the marketing plan, and during lectures. However, there was a situation that stayed frozen in my mind about this topic. It was explained in my assignment three in a question that stated that multinational companies introducing its products in poor countries spend a lot of money in advertising. It turns such as an environmental problem because the excessive use of advertising involves the use of limited natural resources, which can generate marketing features, such as pollution and depletion. Please, refer to the assignment #3 below, for more information.
OUTCOME # 4
Understand the costs and benefits of marketing on society and on those involved in the marketing process.
It is difficult to relies on one specific source this outcome, because the class BUS306 is very well structured to reinforce same concepts and marketing strategies from all different points, such as the marketing plan, personal assignments, discussions during lectures, readings, practicum, and quizzes. However, the marketing plan brought to me this outcome. Through the marketing analysis, I learned that consumers benefit from marketers when they give a value proposition to its products, while marketers benefit from the characteristics of their target market. The costs of both are implicit: marketers can count its cost not only monetarily, also in the dedication that they show while performing researches in their marketing niche, and the risks they face when going globally; while consumers costs relies on the influence of marketing advertising in their lives, or the environmental damages caused by excessive demands. Please, go down to access the marketing plan and practicum files, for more information.
OUTCOME # 5
Understand how marketing interacts with and is interdependent with other functional areas within a company.
I was acquiring this knowledge while developing the marketing plan. My marketing team and I were analyzing every single department of a new company through the different steps during the marketing analysis. We learned, for example, that the advertising department (R&D) interacts with the financial department, and the financial department interacts with human resources department. In fact, a company is diving in different departments, but each relies on each other, such a human body. Please, see below the marketing plan, for a more extended analysis of the different departments in the first stage of a company development.
OUTCOME # 6
Describe the role and contribution that marketing plays in organizations and society.
The practicum # 7 helped me to meet this outcome. Throughout the practicum development, I learned that marketing plays the principal role while businesses planning to expand internationally. Companies must do an extensive investigation and analysis about the new market, which expect to penetrate, such as its political environment, culture, social class, and believes. The contribution of those companies and marketing are mutual; while in most of the cases, organizations contribute positively to society. Please see below the practicum # 7 is attached for more information.
OUTCOME # 7
Develop a good understanding of current marketing concepts, strategies and techniques.
I met this outcome throughout the semester. The readings from the Principals of Marketing textbook and the weekly quizzes helped me to understand every marketing concept, and because some of them are similar, several times I needed to go back in chapters to reinforce the meaning of those concepts. Also, while writing sections for the marketing plan, my team and I needed to reread some concepts to ensure ourselves we were in the right direction.
OUTCOME # 8
Understand how marketing decisions are made.
Honestly, the BUS306 is very well structured that we met this outcome from almost every where. During the marketing plan of HereHere, for example, we needed to make decisions, such as marketers, since the first time we met. The first decision we take was which one of the different ideas than appeared to be implemented as our new product would be pick it up. In addition, during the practicum # 7, my team and I learned how companies take decisions when planning to go global. Below marketing plan and practicum # 7 are attached for more information.
OUTCOME # 9
Know how organizations search for new marketing opportunities and select target markets
Completely, I met this outcome through the practicum # 7 about globalization. Companies looking for going global look for new marketing opportunities, so these companies analyze exhaustively those prospective markets to decide which one select. Also, I met this outcome, in a very different way (or I can say more realistic) in the assignment three, when a question stated some multinationals are looking for new marketing opportunities in poor countries. Please see below practicum # 7 and assignment # 3 for more information.
OUTCOME # 10
Explain how the marketing mix elements are blended into a cohesive marketing program.
I learned through the marketing plan that the marketing mix elements must be present. We decided about the pricing, distribution, and marketing communications,basically after an exhaustive marketing research. So, we reinforced these marketing concepts over and over again, since the readings of our textbook to the marketing plan of HereHere.
OUTCOME # 11
Develop an understanding of the ethical and global issues facing people working in the marketing function.
I met this outcome through assignment three, where we discuss if the price imposed for multinationals in poor countries is ethical. I arrived with the thought that it is not fair nor ethical because the social cost has not been included in the final price. In order to sell their products, companies have decided for doing a small version of its products, making with this practice more consumption of limited resources. Please see assignment # 3 below, for more information.
References:
Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Upper Saddle River, NJ; Pearson.
Use appropriate terminology to communicate with marketing specialists and others about marketing concepts.
Being bilingual, I did not know many of the marketing vocabulary and concepts. Pleasantly, I discovered myself incorporating, naturally, some marketing vocabulary into my personal assignments, the marketing plan, and while talking with my classmates and family. Many words such as target market, marketing niche, positioning, marketing strategies, customer value, value proposition, segmentation, 4p's, and much more are flowing in my mind easily. This terminology and concepts also helped me to write my corporation case report from my Ethics class. It is something I am proud of, and now, I am trying to incorporate those words into my children's vocabulary.
OUTCOME # 2
Understand more clearly how marketing affects you as a consumer and how you influence marketing practices.
Throughout this course, I learned how marketing and consumers affect each other. The entire Principles of Marketing textbook relies on the business-relationship between them, but I specifically learned it while doing my second assignment. In that assignment, there is a reading about when Nissan and Toyota introduced their models Titan and Toyota, respectively, and these companies lost its marketing goals/expectations. I learned from there that customers influence directly in marketing practices. If companies, such as these two, do not consider its customers' expectations and its competitors efficiency, a marketing myopia arrives. This myopia can be the reason of a economical disaster in a company. Also, in the same assignment, we analyzed how marketers use the psycho-graphic and behavioral segmentation in their marketing analysis, which affect in many ways to their customers, especially their budget. The reading talks about matching clothes for parents and children, whose target market is rich people. Please see assignment # 2 attached below, for more information.
OUTCOME # 3
Identify and interpret changes in the environment which affect marketing activities.
We learned about changes in our environment almost as a consequence of a critical thinking in every personal assignment, the marketing plan, and during lectures. However, there was a situation that stayed frozen in my mind about this topic. It was explained in my assignment three in a question that stated that multinational companies introducing its products in poor countries spend a lot of money in advertising. It turns such as an environmental problem because the excessive use of advertising involves the use of limited natural resources, which can generate marketing features, such as pollution and depletion. Please, refer to the assignment #3 below, for more information.
OUTCOME # 4
Understand the costs and benefits of marketing on society and on those involved in the marketing process.
It is difficult to relies on one specific source this outcome, because the class BUS306 is very well structured to reinforce same concepts and marketing strategies from all different points, such as the marketing plan, personal assignments, discussions during lectures, readings, practicum, and quizzes. However, the marketing plan brought to me this outcome. Through the marketing analysis, I learned that consumers benefit from marketers when they give a value proposition to its products, while marketers benefit from the characteristics of their target market. The costs of both are implicit: marketers can count its cost not only monetarily, also in the dedication that they show while performing researches in their marketing niche, and the risks they face when going globally; while consumers costs relies on the influence of marketing advertising in their lives, or the environmental damages caused by excessive demands. Please, go down to access the marketing plan and practicum files, for more information.
OUTCOME # 5
Understand how marketing interacts with and is interdependent with other functional areas within a company.
I was acquiring this knowledge while developing the marketing plan. My marketing team and I were analyzing every single department of a new company through the different steps during the marketing analysis. We learned, for example, that the advertising department (R&D) interacts with the financial department, and the financial department interacts with human resources department. In fact, a company is diving in different departments, but each relies on each other, such a human body. Please, see below the marketing plan, for a more extended analysis of the different departments in the first stage of a company development.
OUTCOME # 6
Describe the role and contribution that marketing plays in organizations and society.
The practicum # 7 helped me to meet this outcome. Throughout the practicum development, I learned that marketing plays the principal role while businesses planning to expand internationally. Companies must do an extensive investigation and analysis about the new market, which expect to penetrate, such as its political environment, culture, social class, and believes. The contribution of those companies and marketing are mutual; while in most of the cases, organizations contribute positively to society. Please see below the practicum # 7 is attached for more information.
OUTCOME # 7
Develop a good understanding of current marketing concepts, strategies and techniques.
I met this outcome throughout the semester. The readings from the Principals of Marketing textbook and the weekly quizzes helped me to understand every marketing concept, and because some of them are similar, several times I needed to go back in chapters to reinforce the meaning of those concepts. Also, while writing sections for the marketing plan, my team and I needed to reread some concepts to ensure ourselves we were in the right direction.
OUTCOME # 8
Understand how marketing decisions are made.
Honestly, the BUS306 is very well structured that we met this outcome from almost every where. During the marketing plan of HereHere, for example, we needed to make decisions, such as marketers, since the first time we met. The first decision we take was which one of the different ideas than appeared to be implemented as our new product would be pick it up. In addition, during the practicum # 7, my team and I learned how companies take decisions when planning to go global. Below marketing plan and practicum # 7 are attached for more information.
OUTCOME # 9
Know how organizations search for new marketing opportunities and select target markets
Completely, I met this outcome through the practicum # 7 about globalization. Companies looking for going global look for new marketing opportunities, so these companies analyze exhaustively those prospective markets to decide which one select. Also, I met this outcome, in a very different way (or I can say more realistic) in the assignment three, when a question stated some multinationals are looking for new marketing opportunities in poor countries. Please see below practicum # 7 and assignment # 3 for more information.
OUTCOME # 10
Explain how the marketing mix elements are blended into a cohesive marketing program.
I learned through the marketing plan that the marketing mix elements must be present. We decided about the pricing, distribution, and marketing communications,basically after an exhaustive marketing research. So, we reinforced these marketing concepts over and over again, since the readings of our textbook to the marketing plan of HereHere.
OUTCOME # 11
Develop an understanding of the ethical and global issues facing people working in the marketing function.
I met this outcome through assignment three, where we discuss if the price imposed for multinationals in poor countries is ethical. I arrived with the thought that it is not fair nor ethical because the social cost has not been included in the final price. In order to sell their products, companies have decided for doing a small version of its products, making with this practice more consumption of limited resources. Please see assignment # 3 below, for more information.
References:
Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Upper Saddle River, NJ; Pearson.
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